Both business strategy Vs. military strategy must adapt to change and constantly improve to be successful.
A business strategy is the means by which it sets out to achieve its desired ends (objectives). A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources to – for example when Coca-Cola launched Pooh Roo Juice in this country.
Military strategy is a set of ideas implemented by military organizations to pursue desired strategic goals. Military strategy is the planning and execution of the contest between groups of armed adversaries.
Military & business strategy’s key aim is “TO GAIN COMPETITIVE ADVANTAGE” Both use their strengths to exploit competitors’ weakness.
cases, information and data on opponents’ or competitors’ strategies and resources are vital inputs for success.
There is, however, a basic difference between business strategy vs. military strategy. Business strategy is formulated, implemented and evaluated with an assumption of competition, but military strategy is based on the assumption of conflict. Also, military strategies are implemented in the field (front or border) but, business strategies are implemented in the marketplace. Nevertheless, military conflict and business competition are so similar that many strategic management techniques apply equally to both. Superior strategy in both can overcome an opponent’s superiority in resources and numbers. Both business and military organizations must adapt to change and constantly improve or innovate to be successful. Often, companies and military organizations do not change their strategies when the environment and competitive conditions warrant a change. This may lead to failure.
Here is a good military example of such a situation:When Napoleon won, it was because his opponents were committed to the strategy, tactics and organizations of earlier wars. When he lost—against Wellington, the Russians and the Spaniards—it was because he, in turn, used tried-and-true strategies against enemies who thought a fresh, who were developing the strategies not of the last war but the next.